Branding image based on Communication to Fans

Motorsport Brands engagement of fans has swung from traditional reports on results of Team/Riders performance to communications which meet demands of fan-base. Why? In an era of technological communications of

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Kiara Fontanesi talks on Ottobiano GP- WMX past, present and future

2018 Women Motocross World Championship stands out for several reasons. 1: WMX Series, now in it’s 14th season has gained credibility of world-class Women racers from the early years of NZ’s Katherine Prumm winning WMX Tiltes in 2006 and 2007, Stephanie Laier 2005, 2009-2011, Livia Lancelot 2008 and 2016, and Kiara Fontanesi 2012-2015 and 2017. 2018 WMX shifts gears again

Promotion on Women Motorsport Athletes: what is the result?

With 3 years concentrated focus on promotion of Women Motorsport Athletes in NZ and overseas: what is the result? A shift in perspective on how Media, Film, TV, social media take on board Women racing Motorsport, a shift to level out the playing field on recognition of Women achieving results on the track, a shift in mind-set that Women are