2019 Media-Marketing Motorsport- what are the predictions?

2019 Media-Marketing Motorsport- what are the predictions?

2019 catch-phrase for Motorsport Brands could very well be: ‘we take the sport to the people’.

America's Uncle Sam Wants You: photo credit James Bennell

America’s Uncle Sam Wants You: photo credit James Bennell

With instant online access reaching fans globally, how each Brands message reaches the people will be point of difference on Marketing the sport, the racing, the Riders, the Promoters, Sponsors, Distributors across the breath of Motorsport’s calendar for the year.

The adage ‘KISS': keep it simple stupid bodes well in today’s age of technological development involving collating content from realms of data: visual and print to the ever awaiting fans to watch, read, share, like, tweet, and then move on.

Recent research narrows the focus on what will matter to sustain public following whether buying Live Streaming of racing, seats at Motorsport events, hits on websites and social media:

‘A brand action is a real-world manifestation of your brand promise. A brand living out its DNA. A brand creating a shared experience that connects audiences with one another – and with what the brand stands for’.

Dean Wilson AUS SX Open, NZ

Dean Wilson AUS SX Open, NZ

Key to edge out competition for watch-time, audience retention, geographical reach and gender % is melding human/Rider/Athlete experiences with sports racing.

No race coverage is complete without knowing what the Rider endured- regardless of result. No racing event connects to fans without transparency of telling the story from the Riders seat. No Race Promoter ignores, to their peril exposure of who is actually racing.

2019 offers the Motorsport industry massive opportunity to increase fans engagement ‘lean back’ share the joy, heartache, moments, thoughts, feelings and conversation through stories- visual content expressive, emotional, capitivating and real.

No more so come Anaheim 1 January 5th, 2019.

Reference of research: 10 Digital Trends 2019

Words: Sharon Cox

 

 

About author

You might also like

Featured 0 Comments

Courtney Duncan Wins World Women’s Motocross Championship Opening Round at Qatar

  Supported by Pirelli Courtney Duncan’s win at the World Women’s Motocross Championship in Qatar was nothing short of sensational. Going 1-1 against the best Women Motocross riders in the

Featured 0 Comments

Ben Townley’s debut 3rd Overall at Hawkstone International MX 2016

Ben Townley’s pre-season build-up at Hawkstone International MX delivered what is best described as gaining momentum from the well planned, training schedule put in place by Team Suzuki World MXGP

Featured 0 Comments

Promotion on Women Motorsport Athletes: what is the result?

With 3 years concentrated focus on promotion of Women Motorsport Athletes in NZ and overseas: what is the result? A shift in perspective on how Media, Film, TV, social media

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Reply