Media

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Dylan Walsh European MX Championship 250

NZ’s Dylan Walsh has stamped his mark on 2018 European Motocross Championship 250 class taking Race 1 win and 2nd Overall podium at Round 7 of 11 MXGP Lombardia June

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Branding image based on Communication to Fans

Motorsport Brands engagement of fans has swung from traditional reports on results of Team/Riders performance to communications which meet demands of fan-base. Why? In an era of technological communications of

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What makes Motorsport Unique: dual purpose

Motorsport provides dual purpose of performance and production in Sport and Recreation and Business growth. The industry provides Motorsport products for varying disciplines on road, dirt, water, snow and desert

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Is Promotion of Rider and Endorsements based solely on Results?

How much worth is given to promotion of Motorsport Riders based solely on results as opposed to value of Rider’s profile generated through-out racing career? Fact: time on podium steps

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Power of Media in Motorsport

The power of Media platforms for promotion of Motorsport in it’s entirety is huge, mega in fact. Not only is the speed that Media items reach viewers instant, global, and

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Kiara Fontanesi on Sidi

Motorsport Racers need Brand/Factory and product support to race. Which Brand? What products? Where are the best sponsors? And what are the best deals to secure for Riders to get

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WMX Round 4 Ottobiano Motorsport Park, Italy

Women Motocross World Championship heads to Ottobiano Motorsport Park, Italy this weekend, Round 4 of 6 before long as gap of 13 weeks to Final 2 Rounds in September. NZ’s

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Motorsport Rider-Product Partner: how important is it?

Motorsport Riders need Brand products to race. This long-time association of partners and sponsors of Racers has developed over decades within Motorsport whereby Brand products have provided the necessary mechanics

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WMX Round 3 Germany GP- points for the taking

Women’s Motocross World Championship Round 3 at Germany this weekend maintains momentum built over the WMX Series 2018, with valuable points up for the taking amongst 40 plus riders from

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Alpinestars forefront of technology Motorsport products

Italian Motorsport company Alpinestars remains at the forefront of technological development of protective Motorsport wear from inception of product excellence way back in 1963. Born from an opportunity to enter