How does Motocross rank in terms of top billing on TV Networks?
MXGP-TV live broadcast reaches 180 countries and Monster Energy AMA Supercross reaches over 200 countries reference MXGP-TV along with Fox Sports and Feld Entertainment Inc.
Smaller Motocross entities: New Zealand struggles to gain minimum traction for TV air-time.
Higher profile sports stake claim providing TV Network revenue and even more so if sport is tagged IOC Olympic Games classification.
Which shifts the focus on gauging the value and worth of Athletes performance in relation to NZ’s economy.
Motocross Athletes are supported by Motorsport Distributors, Brand Manufacturers, Parts importers, Motorcycle business and retail stores providing goods for purchase from Motorbikes on and off road, clothing, safety gear, parts, workshop facilities, tyres, affiliation to local, Regional and National Motorsport Organizations opening business and social networks across the breadth of the country.
In total, Motorsport across all entities provides sizable contribution to growth in business and sporting activity. Not to mention, providing role models for aspiring Motorsport Athletes who embrace passion of racing Dirt and/or Road.
More TV-air-time is needed on NZ’s Prime TV Networks relative to Motorsport contribution in economic, business and sporting value to the country.
Words: Sharon Cox
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