MXLink wrap of 2018

MXLink wrap of 2018

 

Rachael Archer, Ngaroma, NZ

Rachael Archer, Ngaroma, NZ

2018 brought many moments of joy, appreciation, challenges, lessons and experiences, all wrapped into life’s way of living – Media-Film.

Highlights include: meeting NZ’s Rachael Archer, filming interview at her home at Ngaroma, Waikato, NZ. This place is stunning. Rachael is such down-to-earth person ever, loves disappearing on her bike on the farm, and for certain Rachael’s future is bright racing GNCC under AmPro Yamaha Race Team in USA 2019.

Meeting and filming Kiara Fontanesi at Ottobiano Press Conference, pre-WMX GP Round 4, then travelling and filming at track, having dinner with Kiara and mechanic, then spending next 3 days with the 6x WMX Champion. Kiara is an amazing person, her unwavering sense of responsibility for success in her career, to her Brand, sponsors, and all organizations she supports truely is remarkable.

Kiara Fontanesi Photo Credit: Sharon Cox

Kiara Fontanesi Photo Credit: Sharon Cox

Back in NZ, filming young-up-coming talent Brodie Connolly pre-Junior World MX Championships in Australia. Brodie loves racing, determined to follow commitment made as Junior rider learning ‘how to be a racer’. Spending day with Brodie and family at their home, then travelling to track, which was pretty awesome, with camera wizz James Bennell, story, shots and experience was not to be missed. Photo: story Header.

Website and YouTube stats. All Film and accompanying articles viewer statistics posted on www.mxlink.co.nz are analysed, gauged where improvements can be made to increase Viewer Watch-time, Audience Retention, Geographical Reach and Gender balance.

With specific Media-Film work focused on raising profile of Women Motorsport Athletes, attention is given to filming stories which engage viewers for longer periods of time through creative use of camera and story-telling. Stats have been pleasing.

Viewer Watch-time increased from 2017 Audience Retention was 33%, to 2018 Audience Watch-time now 74%. New Viewers hit 20K 2018 up 5K from 2017 at 15K. Watch-time views 2018 445K up from 2017 365K. YouTube Impressions: suggested videos by YouTube hit Click through Rate of 8.4% with general average being 3.3%.

Sequence 01.Still001 11

Stefan Evert MXGP Qatar 2017 Photo Credit: SC

Media-Film at AUS SX Open at Mount Smart, NZ opened door for Media accreditation at AMA SX, filming interview with Justin Brayton, editing and uploading preview same day. Film edit below.

And finally my respect, loyalty, and admiration to Stefan Everts. #72 was the first person who welcomed a female, NZ’der, Media-Film wannerbe, who was not in Europe to cook sausages on side-of-track- into his workshop, and follow-up with number of interviews at GP’s. To Harry and Stefan, thank you for always fitting me in, very best with recovery, Stefan.

And my camera guy, confidante, creative buff, and eldest son, James Bennell, what a great person to bounce ideas off, work with, and produce Media-Films that pave way for new work in future.

Film edit: AUS SX Mount Smart, November 2018:

Merry Xmas to all: Sharon Cox

 

 

 

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