Pirelli- an iconic Brand of performance, longevity and innovation.

Pirelli- an iconic Brand of performance, longevity and innovation.

Pirelli- an iconic Brand of performance, longevity and innovation stands test of time having evolved thought and process on production, manufacture and design of product- tyres- for over a century.

Pirelli Headquarters with founding cooling tower enclosed within HQ

Founded in 1872, Pirelli paved the way for technological advancement of tyre performance for commercial cars, motorbikes and bicycles prompting the development of increased safety for driver-rider on road surface- a fact that remains to present day.

From the very first production of ‘radial tyres’ to the development of ‘efficient energy’ components to reduce heat and wear of rubber, to committed investment within R@D on Brand’s sustainability of product- Pirelli emerges as leader of product performance.

The evolution of bridging the gap between what the consumer needs before the need is recognised is ingenious and results in broadening the Brands impact globally, and within any given industry or genre.

By 2011, Pirelli had secured ‘sole supplier’ of tyres for Formula One Championship- which meant providing approximately 1,800 tyres per race and about 40,000 tyres per year including tests. Inclusivity and committment within Motorsport had profound affect on the Brand’s trajectory on development of new designs and technology for improved tyre performance.

Pirelli 2019 F1 trye compounds categorised by colour.

As quoted by Pirelli: ‘Formula 1® is the highest expression of motorsport and has also become the best way to reduce development times, being the perfect laboratory for elaborating designs, ideas, new compounds, concepts and experiences, which can then be transferred directly to road tyres for every brand of car’.

When I visited Pirelli Headquarters in 2018, for meet-and-greet with Media personal, it was an exceptional experience. The goal was to share thoughts on engaging public with riders’ views on Brands performance during racing- dirt and road.

Pirelli HQ is highly impressive environment to witness- where creativity of thought to overcome challenges – not just in design and functionality for changing markets of transport and Motorsport- but where intelligence rests on analysis of unforeseen circumstances which hold the power to disrupt Brand’s bottom line.

Standing and touching the original cooling tower- which has been encased within HQ new building- confirms the ingenuity of design and thought process which has brought Pirelli of 1872 right up to present day X-Y-Z generation. Amid present day uncertainities, one has to believe Pirelli will be able to progress with insight, acumen and vision on defining the Brand’s product for the near future.

Words: Sharon Cox

You might also like

Featured 0 Comments

Vicky Piria Overall 9th 2019 WSeries- great season of racing for the Italian- through to 2020

Vicky Piria has plenty to celebrate finishing 9th Overall in the first ever single-seater F3 Championship Series for Women bringing the Italian automatic placement in 2020 WSeries. With tentative start,

Featured 0 Comments

Dakar Rally Stage 3 completed- Women most inspiring acts of humility amid race conditions

Dakar Rally 2020 Women Competitors Media coverage brought to you by: Dakar Rally Stage 3 is completed with the most amazing acts of humility from Women competitors towards riders in

Dylan Walsh European MX Championship 250

NZ’s Dylan Walsh has stamped his mark on 2018 European Motocross Championship 250 class taking Race 1 win and 2nd Overall podium at Round 7 of 11 MXGP Lombardia June

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Reply