Promotion on Women Motorsport Athletes: what is the result?

Promotion on Women Motorsport Athletes: what is the result?

With 3 years concentrated focus on promotion of Women Motorsport Athletes in NZ and overseas: what is the result?

Larissa Papenmeier Photo Credit: MXGP

Larissa Papenmeier Photo Credit: MXGP

A shift in perspective on how Media, Film, TV, social media take on board Women racing Motorsport, a shift to level out the playing field on recognition of Women achieving results on the track, a shift in mind-set that Women are equal to Male counterparts in regard to hard work, commitment to achieve goals, dedication and sacrifice to reach top step of podium for Road and Dirt Motor-racing.

Yes, to a point.

YouTube Analytics states clearly, films produced on Women Motorsport riders has gained traction. From single perspective, Audience Retention has increased from 33% – 66%-84% relative to length of Film, Gender Demographic has moved from middle range of male viewers to broader range inclusive of female viewers and Geographical reach has broadened across the globe. Stats below:

Audience Retention Kiara Fontanesi 84%

Audience Retention Kiara Fontanesi 84%

What is less obvious is analysis on market demand for Women Motorsport riders  experience competing at World Motorsport Championship level.

Certainly, film stories on female riders day-to-day management of training, track-time, racing, ¬† sponsor endorsements, behind scenes Rider/Team-race-time, re-cap of results provides insight on Women’s Motorsport life. These films have filled niche market for fans, viewers watching without actually being at the races.

More important, are the subtleties of capturing female empowerment on marketing themsleves through expressions on strength of character, credibility attained through high profile product sponsors, and innate presence of mind to fight for what they want.

 

Changes are already at foot on Media promotion of Women Athletes in general. No longer are females side-lined as adornment for opening introduction of sporting event, no longer are females placed as opening session while fans progress to seating, no longer do females play second fiddle to male counterparts when each Women Athlete puts in same hard yards, same work ethic, same desire and passion to reach the pinnacle of accolades for the Championship win.

No more so than seen in FIM Women Motocross World Championship 2018.

Words: Sharon Cox

 

 

 

 

 

 

About author

You might also like

Media 0 Comments

Is Promotion of Rider and Endorsements based solely on Results?

How much worth is given to promotion of Motorsport Riders based solely on results as opposed to value of Rider’s profile generated through-out racing career? Fact: time on podium steps

Featured 0 Comments

WMX Battle up front- 4 weeks count-down to Rounds 5 of 6

Women’s Motocross World Championships battle up front hits the limiter in 4 weeks time at WMX Round 5 of 6 at Assen, Netherlands home track of Dutch star Nancy Van

Marketing 0 Comments

Radio Live Interview Josiah Natzke talks on stepping up to MX2

Tune into Josiah Natzke’s interview on Radio Live Honda Motorsport show with run down on winning MX2 at Taupo’s MCC MX Fest. Plus heads up on what’s in store for

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Reply