Carving niche market for Women in Motorsport- MXLink has had great year!

Carving niche market for Women in Motorsport- MXLink has had great year!

Best part of past 10 years, from way back in 2009, I started writing reports on Women in Motorsport. In fact it was NZ’s very own Courtney Duncan racing 2009 FIM Junior World MX Championship in Taupo, NZ which pushed all the right buttons to carve niche market for Women in Motorsport on various Media platforms.

Courtney Duncan AMA Women’s Triple Crown MX Championship, Hangtown 2013

And, man has it developed to such pleasing place, that even I, who is oh-so-demanding-for delivering results, hits over 1 million this year could not be more satisfying. Not just the views, but attracting 3K new viewers each month, along with expanding audience reach to around the globe has been especially rewarding. 10 years back- no-one wrote on Women in Motorsport.

And actually filming Women pre-during and post racing has opened up windows of opportunities to tap into riders, racers and drivers professional and personal happenings privy to fans and mainstream audience.

Key to all Media work produced has been selection on Women who share their experiences telling it like it is- no-holds-barred, no superficial take on what goes down- fronting when plans go cool as and when they don’t. Content produced is in real-time, never re-hashed/re-worked making stories of each individual true to their values as a person.

And technology plays big part in what can be achieved. Making waves on breaking down traditional barriers to gain air-time on TV Networks in NZ, Media work has eclipsed competitors using tech to utmost advantage in delivering content in-spec-on-time and to demand.

Filming in person is always best option, not necessarily the cheapest. Video call is close behind, with 5G rolling out will become new norm. Audio call recordings are invaluable with likes of oh-so-busy Women Motorsport racers competing in tight schedules from F4 Spanish Women Championship winner Belen Garcia winning Title to FIA Motorsport Games GT Cup driver Christina Nielson– fitting in Media interview while moving from USA back to Denmark.

Belen Garcia F4 Spanish Women’s Championship 2019

For 2020, push is more like shove to deliver content on Women competing in varying Motorsport disciplines around the world. Niche market has certainly been established with 2019 year pivotal for tapping into breadth of Women racing following disciplines: Motocross, SuperX, Arenacross, GNCC-WXC, World Rally, SBK, F4, F3-WSeries, Touring Cup, GT Cup, Stage Rally and Karting Slalom.

Shout out to all Women who have supported work to develop, raise and expand profile of Women in Motorsport. Shout out to all supporters who have remained true to their own values on meeting demands to help establish platform. Shout out to my camera guy- James Bennell, who without filming of Women in sport wouldn’t have reached heights it has.

And, here’s to exciting new decade ahead, where who knows where Women in Motorsport will place amongst highest level of sports ceiling in front of fans and mainstream audience world-wide.

Header Photo: Katherine Oberlin-Brown (nee Prumm) 2x WMX Champion.

Words: Sharon Cox.

 

 

 

 

 

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